I don’t mean to keep writing about solecisms, but as long as writers keep creating them, I feel obligated.
From “That story you read in the publication you just purchased may be bought and paid for,” by by Jonathan Trenn, on the Marketing Conversation blog:
“10% of senior marketers have developed implicit agreements with editors or reporters to get favorable coverage. That’s about 1 in 10.”
We can’t be sure, though.
Hey Paul,
While you’re at it, you may as well show it in the context in which it was written. Here it is:
Check it out. No sugar coating this.
19% of top marketers admit to having bought advertising in publications in return for favorable coverage. That’s about 1 in 5.
10% of senior marketers have developed implicit agreements with editors or reporters to get favorable coverage. That’s about 1 in 10.
8% have admitted to having their company give a gift to an editor or a producer to get a favorable story placed in a publication or program. That’s about 1 in 12.
That’s from a study conducted by Millward Brown on behalf of PRWeek and PR giant Manning Selvage & Lee…
Hey, Jonathan —
Thanks for the context, but 10% isn’t “about” 1 in 10. It is 1 in 10.
Cheers,
Paul